Look up the Dirt on Yelp, they let any idiot post whatever the hell they want, do you realize that if I hated you, me and my top 10 best friends could Ruin you online? in about 20 minutes...YES
So if a company pissed off 5 people out of 40,000 it's done businss with in 23 years are you going to look at the long term longevity or the 5 "this company blows" comments...
If you rely on yelp 100% for your info you are puttting your trust in worst ill meaning people than the businesses they're trying to destroy..
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